SuperBowl 50 was unbelievable... and yes i'm talking about the halftime show. (Happy the Broncos won, but wish it was a more interesting game...) The show's lineup included Coldplay back2back with Bruno Mars b2b Beyonce. WOW is right. It was a mix of extremely talented artists, but who share common interests in social issues - like the "believe in love" statement that was made by the crowd. It was vibrant and incredible to see on live television. The message spread like wildfire, as did numerous pictures, videos, and tweets about the event. 
Twitter has really become a marketers best friend.
It is quick, simple and an effective strategy to share content.
Beyoncé has 14.2 followers, but has only tweeted 8 times. She was a trending topic on twitter, but doesn't really engage. She actually is STILL #7/10 on the Trends list! Beyonce is somewhat of an exception though, because she is Beyonce and doesn't
Bruno Mars is a bit more active on Twitter.One thing i noticed from stalking him on Twitter is that he sends his Instagram's to Twitter as well. It provides his followers with a link to the photo and the caption he used. Linking your different social media platforms is a #majorkey.
He also used some hashtags in his post to let people know he was playing at this years halftime show #SB50 #Halftime #Coldplay
And then there was Coldplay.
Coldplay did the best job at using Twitter to their advantage. They are definitely the most active out of the three, and used all sorts of tactics.
1. Their background photo is a colorful, splatter-painted band. Their profile picture is a football helmet with a rainbow paint-job. This helps the consumer make the easy connection of Coldplay to the SuperBowl. The rainbow also shows their stand on gay rights - good morals/values/views make people like you more!
2. They put "New album. A head Full of Dreams, out now worldwide." in their Twitter profile description. Every time someone clicks on their profile, they'll most likely see this. Smart.
3. Not only did they post about their album in their bio, but they tweeted about it. They actually 'Pinned' the tweet to their profile. This means it always stays at the top of the page. So whenever you click on Coldplay, you'll see the information about the new album. You have a link to purchase it on iTunes and Google Play. This marketing effort makes users click-to-sale fast and easy. The album cover goes along with the rest of the colorful theme and important message.
4. They even posted a picture of their setlist on twitter! Followers can now I.D. all those songs they couldn't remember during the show. Followed with the #SB50 and #PepsiHalftime they marketed for the Super Bowl and Pepsi. Making money left and right.
LEARN HOW TO USE TWITTER. IT IS THE NEW FACEBOOK.
I completely agree with your analysis of Coldplay's successful social media! I think they did a great job of appealing the wide majority at the Super Bowl this year (I think it was an amazing performance by everybody) and so it makes sense that they would have a strong presence on social media that establishes them as credible and a solid source on social media. I think you're very right that their cover photo does a great job of establishing them as credible members of social media because it tells people that they are pro-gay rights which increases their moral standing. I think they have done an excellent job of establishing themselves on social media and it definitely shows in their popularity.
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